For Southwest Virginia Businesses

Enterprise technology experience applied to practical business problems.

Sunrise over the Blue Ridge Mountains
Southwest Virginia

You don't need a full IT department to get senior-level technology guidance. I work directly with businesses in Floyd, Christiansburg, Blacksburg, Radford, Roanoke, and the surrounding communities to fix real problems — not sell you more software than you need.

Business Automation

Eliminate repetitive work and connect systems that currently require manual effort.

Security Camera Systems

Professional video surveillance — cameras, recording, and remote access, designed around your property instead of a generic kit.

Network Assessment & Upgrades

An honest assessment of what's on your network, ongoing maintenance to catch problems early, and upgrades planned around your business — not whatever's on sale.

Websites & SEO

A fast, mobile-friendly website built and kept current, with the technical SEO groundwork that helps local customers actually find you.

Practical AI

Identify useful AI opportunities, implement them securely, and avoid paying for technology that doesn't solve a real problem.

Technology Strategy

Get senior technical guidance without hiring a full-time CIO or IT director.

Cloud, Backup & Modernization

Modernize aging systems, improve resilience, and choose technology appropriate to the business.

Technology Cost Review

Find unnecessary software, cloud, infrastructure, and service spending.

Business Systems Integration

Connect accounting, CRM, scheduling, email, workflow, reporting, and other systems so information moves automatically instead of getting re-typed by hand.

See the full services catalog

Problems I Can Help You Solve

You don't need the technology terminology — just need help to identify the problem.

"Our website hasn't been updated in years, and customers can't find us on Google."
"The Wi-Fi keeps dropping, and nobody knows if it's our equipment or the provider."
"Something happened, and the cameras either missed it or the footage was gone."
"Nobody is really sure whether our backups work."
"We're entering the same information into three different systems."
"We're paying for a pile of software and don't know what we actually need."
"Our business has grown beyond the technology we started with."
"Everyone is talking about AI, but we don't know what would genuinely help us."
"We need someone technical to evaluate a vendor proposal before we spend real money."

Technology & Automation Assessment

Not sure where to start? I can review how your business uses technology today — systems, workflows, backups, recurring costs, and opportunities for automation or AI — and give you a prioritized set of recommendations.

Talk With Jeff About an Assessment
Jeff Applewhite, Founder and Principal Consultant at Applewhite IT Consulting

Local expertise, enterprise experience

I'm Jeff Applewhite. After more than two decades building and leading technology systems for companies including Backblaze, StackPath, NetApp, and Red Hat, I now make that experience directly available to businesses here in Southwest Virginia.

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Talk With Jeff

Tell me what's slowing your business down and I'll tell you plainly whether — and how — I can help.

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